PR Services
Since 1990 Heneghan PR has been trusted by some of Ireland's leading companies and most respected business leaders. We have earned a worthy reputation for strong media relations, professionalism, originality and unrivalled standards of client service.
Here at Heneghan PR, we make no bones about what we do. We have delivered the best in public relations advice, media and communications counsel and public affairs to our clients.
Click on the links below for details of the services we provide as a full service Public Relations agency.
- Corporate PR
Corporate Public Relations
Our mission is to enhance and protect the reputation of our corporate clients. This is achieved through a pro-active and creative programme of Corporate PR activities which can include press conferences; media release programme; media interviews and profiles; stakeholder mapping and engagement; crisis communications and reputation management; public affairs and lobbying.
Since its foundation, Heneghan PR has provided PR support to a wide range of companies from start-ups (for example 11850; Freightquote; Just Mobile; Gaelic Telecom) and SME’s (including Bitbuzz; Blueface; DX Ireland) to large multi-national and international organizations (including Irish Distillers Pernod Ricard; HP Enterprise Business; Opel/GM; Epson; Motorola; Starbucks). In 2012, Blueface, the telecoms company, was nominated in the Business to Business category of the PR Industry Awards for the corporate profile of the company which was acknowledgement of the results achieved by Heneghan PR.
- Financial PR
Financial Public Relations
Heneghan PR has over 20 years experience in Financial PR. We have played a role in developing, coordinating and implementing communication strategies relating to many major financial developments in Ireland.
Heneghan PR has actively advised on a number:
- MBO’s
- Mergers
- Takeovers
- Restructurings
- Flotation
- Openings
- Closures
- Receiverships
- Examinership
Examples of such activity carried out by Heneghan PR include; Pernod Ricard takeover of Irish Distillers; CNG flotation on London Stock Exchange; Fleetmatics flotation on New York Stock Exchange; Nesbitt family acquisition of Arnotts; Merger of Waterford Foods and Avonmore creameries and Campbell acquisition of Erin Foods. We have worked with financial organisations including Citibank; Citicorp; Montgomery.
We have advised listed companies including:
- Glencar Mining
- Celtic Resources
- NTR plc (on ‘grey’ market)
- Fleetmatics (NYSE)
- Consumer PR
Consumer Public Relations
Heneghan PR has worked with a various range of clients to provide Consumer PR. With our expertise we can develop creative and innovative ways for organisations to communicate with important target audiences and also key influencers includingeditors, reporters, bloggers and photographers.
Since 1990, Heneghan PR has worked on Consumer PR campaigns for a range of industries including the retail, fashion, lifestyle, drink, beauty and motor sector, including:
- bb’s coffee and muffins
- Starbucks
- Littlewoods Ireland
- Beamish & Crawford
- Schwarzkopf
- Opel Ireland
- Fosters Lager
- Miller Genuine Draft
- Maybefriends
- 11850
- Golden Pages (wedding competition)
- Kelkin
- Gulf Air
- Haute Mama
- Technology PR
Technology Public Relations
A wide range of Heneghan PR clients are within the Technology sector. Heneghan PR has managed a number of telecoms and IT communications projects, including private investment and state assisted start-ups, by Irish and international companies. The company has extensive experience in e-commerce public relations, having represented a varied range of clients in this sector.
Heneghan PR has helped raise the profile of these clients not only within the technology media but also the business, online and regional media. Current technology clients include: Blueface, HP Enterprise, Fleetmatics, Another 9, saongroup.com, Bitbuzz, and DX Ireland. In the past, Heneghan PR was retained by IBM, Motorola and Epson. We have also worked with 3 Ireland; Garmin; Irish Broadband (now Imagine); Gaelic Telecom and Eazy Pass.
- Healthcare PR
Healthcare PR
Heneghan PR offers experienced communications expertise in the constantly evolving healthcare industry. We implement consumer / social media public relations campaigns for our client’s products and services, while also managing the corporate public relations and public affairs in the business and political world in which healthcare companies of today exist.
Our clients have encompassed a mixture of public and private sector organisations including pharmaceutical and healthcare companies, Government agencies, and charities. Former clients include: Abbott Laboratories; Mater Private Hospital; The Physio Company; Rotunda Hospital; Vista Primary Care and Pieta House. Current clients include: St. Michael’s House; Saint John of God Hospital.
- Environmental
Environmental Communications
Heneghan PR has extensive knowledge of the environment and planning laws in Ireland, and is acutely aware of the need for properly structured communications programmes. This is a complex area at national and local government levels with consequent political nuances.
- Crisis / Issues Management
Crisis / Issues Management
Heneghan PR is recognised as a leader in the field of issues/crisis management in Ireland and has been retained by several companies, organisations and individuals during times of critical importance. Heneghan PR provides clients with strategic advice to ensure preparedness in the event of issues situations. An issue that is planned for and handled effectively will not necessarily become a crisis.
Examples of crisis support provided by Heneghan PR include:
- Company failures
- Regulatory non-compliance
- Accidents and fatalities
- Product recalls
- Industrial relations issues (strikes, redundancies, dismissals)
Heneghan PR is also part of the formal crisis communications team of several of our clients.
- Public Affairs
Public Affairs
Heneghan PR fully subscribes to best practice and codes of conduct as established by the PR industry. Working within these codes, we support clients in the pursuit of their public policy and government relations goals. The company has an enviable network of contacts in the political and business communities and the media. Heneghan PR assists a range of clients in developing and implementing targeted Public Affairs strategies.
Public Affairs is a large part of our business and we have successfully implemented strategies for 11850, Irish Distillers Pernod Ricard, saongroup.com, NTR plc and Blueface.
- Stakeholder Communications
Stakeholder Communications
We believe companies should engage with their stakeholders in an honest and engaging relationship. Heneghan PR assists clients in creating and implementing communications strategies to do this. With over 18 years experience working with clients in both the private and public sector, Heneghan PR has a wealth of experience in devising a variety of stakeholder communications strategies.
- Media Relations
Media Relations
Heneghan PR has used its diverse media experience to support a wide range of companies to communicate their messages to their audiences through the relevant media. From companies launching a new product or service to those dealing with an issue of a sensitive nature, our range of contacts and experience across all sectors of the national, local, trade and online media achieves positive coverage on behalf of our clients.
For our extensive list of clients, we have engaged with broadcast, print and online media to secure interviews and gain coverage. Please see our case studies tab for some examples.
We also facilitate media training to help prepare clients deliver the right message to the media themselves.
- Press Office
Press Office
Heneghan PR provides a Press Office service to many of our clients across a wide range of sectors. This involves pro-actively and re-actively managing the relationship with the media; responding to queries; providing information to the media about the client; advising the client on response; issuing press releases; contributing articles. We have an excellent relationship with the media and have a reputation for understanding the needs of the media while protecting the interests of our clients.
- Event Management
Event Management
Heneghan PR has managed a wide variety of events on behalf of our clients, many involving the attendance of senior Government figures and other well-known figures, with media profiles for the event as appropriate. We have arranged, amongst other events, on behalf of our clients:
- AGM’s
- Press conferences
- New Company Introductions
- Official Office / Plant Openings
- Product Launches
- Staff Celebrations
- Gala nights
- Award ceremonies
- Conferences/seminars
- Information/education evenings
We pride ourselves on our attention to detail and execution, developing critical paths and time-lines; budgets and checklists for all events big and small.
- Community Relations
Community Relations
Heneghan PR has wide ranging experience of devising and implementing community relations programmes. Heneghan PR believes it is important for company representatives to get to know the local community and community leaders and to prudently keep them informed of developments as appropriate. The role of the local media is also critical when addressing sensitive issues.
- Industrial Relations
Industrial Relations
Heneghan PR has built up extensive expertise in industrial relations and has helped co-ordinate management activity, including internal communications, during industrial disputes, layoffs and company closures. Heneghan PR is acutely aware of the key role of the media in everything to do with industrial relations and has a proven track record in this regard.
- Internal Communications
Internal Communications
Heneghan PR believes that an informed workforce is a sign of a strong and positive management. Over the years, Heneghan PR has worked closely with management in the development of internal communication strategies. As part of its global PR services to clients, Heneghan PR manages the design, production and editing of a number of company newsletters.
- Social Media
Social Media
With the rapid and continual evolution of internet communications, new channels of communication have been opened for the PR industry. The growth of Digital Marketing and Social Media have emerged as essential components of any successful PR campaign, allowing for two-way interaction and genuine engagement with target audiences. Digital Marketing and social networking play a vital role in helping businesses gain contacts, clients and increased public awareness. Our approach to Social Media provides clients with the strategies required to maximise their impact online through engagement with key audiences.
The core objective of PR, however, remains the same:
“Communicating client’s messages about their products and services to their target audiences.”
Heneghan PR is well placed to understand the importance of Digital Marketing and Social Media, and they both play a central part of any campaign we undertake.
As an agency, Heneghan PR’s own digital activity includes a presence on Facebook, Google +, Twitter, LinkedIn, Pinterest, Flickr and YouTube.
